Headquartered in the UK, Devenish is recognised as a leading provider of environmental, animal, and human health solutions, and a key influencer in driving performance and welfare throughout the food chain in response to the growing consumer demand for safe, nutritious food.
Devenish already has a strong presence in the Middle East and North Africa, led by regional manager, Dr Fuad Saleh, and supported by area manager Nihat Ozturk.
Based in Egypt, Whad will be responsible for leading the development of poultry nutrition in the MENA region and driving sales throughout Turkey, Egypt and Saudi Arabia.
Speaking about the appointment, Ian Atterbury, Managing Director, Devenish International said:
"The Middle East and North Africa is a key market with huge growth potential. Over the past five years, our business has gone from strength-to-strength in the region as we have built a solid customer base for our innovative nutritional solutions, and I'm very pleased to welcome Whad to the team.
"With a background in poultry disease and nutrition, an MBA in major international business and over twelve years' experience in feed additive sales in Egypt, Whad brings with him both a wealth of industry knowledge and expertise which will help to support our customers and strengthen our team in the region."
Whad Fayed, Poultry Nutrition Product Manager, said:
"Devenish is well respected across the Middle East and North Africa and has a proven-track record of delivering innovative research and providing the poultry industry with high quality, nutritional solutions. This is a great opportunity to be part of a growing international team and I'm looking forward to working with colleagues across the group to further grow the business in the region."
Devenish International continues to expand its geographical reach with recent appointments including Russell Trainor, Area Manager for Australasia; Leanne Jordaan, Technical Advisor, Sub-Saharan Africa; and Amelia du Preez, Technical Advisor, Sub-Saharan Africa.
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