Devenish's International Expansion Continues with Appointment of Sub Saharan Africa Regional Manager

4th July 2018

Devenish's International Expansion Continues with Appointment of Sub Saharan Africa Regional Manager

Devenish are delighted to announce the appointment of Janus Fouche, as Regional Manager in the SSA region, responsible for business development and strategy.

From a farming background, Janus has over 10 years' experience in animal health and production, with a proven track record of growing sales in his territories. Janus has sat on multiple Animal Feed Mill Association (AFMA) committees, including marketing, editorial and technical, so has a great understanding of the industry and the challenges faced by producers in the South of the continent.

Janus Fouche commented: "The Sub-Saharan market is growing exponentially, and the nutrition market is becoming increasingly sophisticated. I’m excited at the potential the Devenish offering has in the market and look forward to leading our expansion here."

The appointment is Devenish's latest development in the African region, having established a feed mill and model pig farm in Hoima, Uganda. Employing 20 people, the mill produces feeds for pigs and poultry and provides local pig farmers with a supply of superior genetic pigs bred on their farm.

Devenish has been supporting operations in Sub Saharan Africa for years with great success across the region. Devenish offers nutritional support, animal health management and production consulting along with cutting edge technologies to give their customers a competitive advantage.

Ian Atterbury, Director of International Business at Devenish added: "Devenish has a business model, to work in partnership with its customers to help them to become more efficient and competitive in animal feed and/or animal protein production. This model is built around our people, working as a team, utilising their individual skills sets to achieve our customers goals.

"The appointment of Janus to lead this team approach in SSA brings a new dimension and signals our intentions to enhance our support services and market penetration. Devenish have a track record of providing innovative nutritional solutions, driving efficient animal performance and production efficiency via technical support to their customers, and Janus will ensure this offering is maximised in the region."

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